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Guerrilla Advertising: Unconventional Brand Communication |  | Authors: Gavin Lucas, Michael Dorrian
Publisher: Laurence King Publishers
Category: Book
List Price: $40.00
Buy New: $11.37
as of 9/10/2010 22:01 CDT details
You Save: $28.63 (72%)
New (29) Used (22) from $11.03
Seller: amazingsalebooks
Rating:  8 reviews
Sales Rank: 61295
Media: Paperback
Pages: 192
Number Of Items: 1
Shipping Weight (lbs): 2.5
Dimensions (in): 11.7 x 9.1 x 0.7
ISBN: 1856694704
Dewey Decimal Number: 659.113
EAN: 9781856694704
ASIN: 1856694704
Publication Date: August 10, 2006
Availability: Usually ships in 1-2 business days
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Product Description
The advertising industry is in a state of flux. In an age where we can choose what media we consume, the traditional channels of TV, press and poster are no longer always the most effective methods for a brand to reach its target audience. As a result, global brands are opting to implement ever more inventive and original schemes to get their projects talked about. Microsoft covered Manhattan in butterfly stickers, Volkswagen made a car out of ice and parked it on a London street, and Adidas suspended two soccer players high above the streets of Tokyo for a death-defying faceoff. This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured, grouped according to their approach: stunts, street propaganda, sneaky tactics, site-specific campaigns and multi-fronted attacks.
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| Customer Reviews:
Showing reviews 1-5 of 8
 OOH effectiveness October 19, 2009
Philipp Furst Buttler (Barcelona, Spain)
Great examples of impressive outdoor campaigns. The stuff clients would like to have, even though only a few of them have the stomach to approve it. Marketing in pure status, great ideas, lots of them very inexpensive, some difficult to execute because of legal restrictions. A book to have in any library if you like effective advertising. This would be a book which would be difficult to sell over Amazon's Kindle device because of the pictures.
Good to have around December 11, 2008
Martinigirl (San Diego, CA USA)
I agree that this book will be out of date soon but it is nice to see where this type of advertising started. Many of these were the first of it's kind and truly innovative. Nice, large photos with some explanations. I think it is a good book to keep on your bookshelf as a reference.
Arrived on time and in great condition! November 11, 2008
Veronica Hill (Minneapolis, MN)
0 out of 1 found this review helpful
Came in the same condition it said it would be in: new. It arrived on time and I didn't have to worry that it wasn't coming. Great service!
 it's a good read once refference February 13, 2008
Ryan B. King
It's not bad but it'll be out dated in a few years just because the subject matter changes so quickly.
wonderful. July 2, 2007
J. Binder (San Francisco)
this book is great as a source of inspiration. i'm very happy with this purchase.
Showing reviews 1-5 of 8
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