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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books) |  | Author: Jon Steel
Publisher: Wiley
Category: Book
List Price: $29.95
Buy New: $15.00
as of 9/7/2010 13:27 CDT details
You Save: $14.95 (50%)
New (36) Used (19) from $13.10
Seller: Amazon.com
Rating:  16 reviews
Sales Rank: 36110
Media: Hardcover
Pages: 288
Number Of Items: 1
Shipping Weight (lbs): 1.1
Dimensions (in): 9.1 x 6.3 x 1.1
ISBN: 0471789763
Dewey Decimal Number: 658.85
EAN: 9780471789765
ASIN: 0471789763
Publication Date: October 30, 2006
Availability: Usually ships in 24 hours
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Product Description
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.
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| Customer Reviews:
Showing reviews 1-5 of 16
 Perfect Pitch I would ditch August 23, 2010
Danny
0 out of 1 found this review helpful
Ok, so if like old war stories of the day when this author was on top of the advertising industry then this is your book. Otherwise it has no real useable content and will teach you nothing except the art of Bs'ing. I found the author over indulgent in how great he was. Not sure why they published it. Not sure any of it would apply to today at all. Please keep your money.
 Excellent! Particularly helpful for those who always present in teams August 14, 2010
ServantofGod
Unlike most books who helps on doing presentation alone, this covers the essential elements of successful team presentation. The author's vivid elaboration of the O.J. Simpson Trial and London's bid for the 2012 Olympic Games makes his points much more memorable. In short, a must read for all who communicate, present, persuade and lobby to earn their living. Highly recommended!
p.s. Below please find my favorite passages for your reference.
You have to understand the decision makers' reasons for asking you to present, and what they will need to see and hear from you in order to make their decision in your favor. And having decided how far you need to take them, you will also have to figure out how to get them there. You cant just tell them where to go; you have to guide them carefully, sensitively, logically. And it's not enough to inform. The job of the person who wants to win is to persuade. pg9
Four presentation crimes: Failing to understand the needs of the audience; Lecturing rather than communicating; Lacking a clear flow; Too much detail.
It doesnt matter how many statistics or facts you rattle off, if the audience senses you arent really committed. pg66
 slow start - but eventually fires on all cyclinders May 17, 2010
MJ Robotham (New Zealand)
I am always on the hunt for new book on preparing for and delivering great presentations. ]
This one had a slow start but then fired on all cylinders. The initial case studies were to long winded and in my mind out of character with the message of the book. But in the guts of it was a great read. Once I made it 20% of the way through I couldn't put it down.
Superb advice for any industry March 4, 2010
George Pytlik (The spectacular Pacific Northwest)
Though I usually find these kind of business books dry and dreary, this one was a delight to read from the very first page onwards. Jon has a great sense of humor, and this infuses the book with character. For the most part, the advice relates to any business -- indeed, to any life situation. Midway through, a couple of chapters became a little slow moving (probably I just didn't feel they applied to me) but the rest was rich with insight and wisdom. The examples given are from real life, and this makes them enjoyable to uncover while allowing the reader to mentally explore how he or she would handle the same situation in their unique setting.
I love this book. January 5, 2010
Ben Weeks (Toronto, Canada)
Very useful. So good. Makes you realize what a huge amount of work is required to successfully pitch for really really big business.
How did the prosecution fail to persuade the jury at the OJ simpson trial? Steel's analysis of the prosecutions critical errors is great.
I loved the moment where Steel transcribed a Winston Churchill speech to powerpoint to illustrate how bullet points weaken the impact
of a presenters words. For example, imagine this with animation, clip art and bright colors,
We will fight them,
-on the beaches
-in the air
-on the cliffs
-we will never surrender
Hideous! That would not inspire a nation to defend itself against a powerful enemy. Churchill's words and passion would only have
been diminished by power point-don't make the same mistake.
From the boardroom of the ad agency Goodby Silverstien & Partners comes a great Steve Jobs story. The story contrasts Jobs thinking,
speaking and presentation style against a group of standard executives. Amazingly insightful.
Showing reviews 1-5 of 16
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