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Advertising: Principles and Practice (7th Edition) |  | Authors: William D. Wells, Sandra Moriarty, John Burnett
Publisher: Prentice Hall
Category: Book
List Price: $177.33
Buy Used: $2.00
as of 9/10/2010 21:43 CDT details
You Save: $175.33 (99%)
New (12) Used (169) from $2.00
Seller: oneplanetbooks
Rating:  8 reviews
Sales Rank: 13081
Media: Hardcover
Edition: 7th
Pages: 624
Number Of Items: 1
Shipping Weight (lbs): 3.4
Dimensions (in): 11.4 x 8.8 x 1.2
ISBN: 0131465600
Dewey Decimal Number: 659.1
EAN: 9780131465602
ASIN: 0131465600
Publication Date: May 29, 2005
Availability: Usually ships in 1-2 business days
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Product Description
For Introductory courses in Advertising, offered in Marketing, Journalism and Communication departments. Advertising: Principles And Practice, 7e is the only advertising textbook that emphasizes measuring advertising effectiveness.
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| Customer Reviews:
Showing reviews 1-5 of 8
 excellent product!! thanks to the seller!! March 3, 2010
Nylah Kourieh (Boston, MA, USA)
4 out of 4 found this review helpful
I needed the 8th edition of this book for a class, but it was 150 dollars!! So I came on Amazon and found the 7th edition for 8 dollars...amazing! Its the same exact thing..basically word-for-word. I just got an A on my test too. I would highly recommend this book if you're taking an advertising class!
 College course books September 29, 2008
C. Foster
1 out of 4 found this review helpful
Was very pleased with my purchased. Great price and book is in excellent condition.
Great Purchase September 29, 2008
Lyndsey Marciano (NYC)
1 out of 4 found this review helpful
This book was great. It came in really good shape and I received it within days of my order!
Great Bookd September 29, 2008
Hannah A. Borg (Kaukauna, WI)
1 out of 4 found this review helpful
Book was exactly what i ordered. Arrived promtly with no issues at all. Would by from this buyer again.
Advert June 20, 2008
Christopher Don (Ann Arbor)
1 out of 5 found this review helpful
This book was the old version, but my teacher let it fly. It saved me about 120 bucks getting this one.
Showing reviews 1-5 of 8
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